While this story centers on the Non-resident Indian male and mail/web-order brides, it is also revealing about the status of women in India.
Not too long ago, Indian men working in the United States were considered to be the most eligible bachelors. Recession in the US economy, a cap in the number of visas as well as thousands of Indian techies being sent back home has rubbed the sheen off the exalted status of Indians abroad, at least in the nuptial market. The non-resident Indian (NRI) badge is no longer enough to bag a beautiful bride, with parents lining up their girls for an assured life of comfort and high living that was automatically assumed for any resident of the US.
I don't know whether the author is male, though the name and the tone of the piece suggests so. I wonder how a woman journalist might have approached this story.